Buyers Judge Products by the Title of a Listing
One of the two most essential elements of an Amazon product detail page is its title. A title tells people what your product is about.
While Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters.
So, there is plenty of room to throw in some keywords to help your product rank for terms buyers often use when searching for your type of product.
Here are the elements to include in your title:
- Brand name
- Name of the product itself
- Any distinguishing features such as color, size or use
For example, if you sell a blue baby pacifier, your title might look something like this:
Deluxe Silicone Baby Pacifier – BPA Free – Comfortable for Baby – Easy for Parents – Set of 2 Pacifiers by Deluxe Baby Gear, Blue
Your goal for the title on Amazon should be two-fold:
- to inject a few of the best possible keywords for your product.
- to educate customers more about your product, before even coming to your product page.
It is important not to cram your title so full of keywords that it doesn’t make sense.
It should be easily readable, and shoppers should be able to tell what your product is immediately.
You can use tools such as Merchant Words, Google Keyword Planner and Simple Keyword Inspector to find relevant keywords for your product type and to estimate search volume.
You can also begin typing in a keyword in Amazon’s search bar, and look at the results that populate below as ‘recommended’ search terms.
This is called Amazon’s A9 algorithm, and it is based on the most popular related terms.