1. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.
Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can be helpful for understanding strengths and weaknesses of your content.
If this stat does nothing else, at least keep updated with Google Algorithm changes to be as agile as possible.
2. Google receives over 63,000 searches per second on any given day.
Your buyer persona wants to feel like they are in control of the buying process and don’t want to be heavily marketed to.
Ranking well in search engines enables your buyer persona to do their own research, and it works out for you because A LOT of people are online searching for what you offer.
Your personas are on Google – so SEO focus is essential to any digital marketing strategy.
3. 50% of search queries are four words or longer.
In terms of keyword research and keyword optimization, make note that most users aren’t searching for simple terms – they’re searching for something very specific, what we call “long-tail keywords.” Your content needs to reflect this intent.
It’s the difference between “SEO” and “What is SEO” or “How to do SEO better.” See how those last searches are so different? There is a different intent and goal and the user expects different content between the two.
4. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
First thing to note: Your site may be different! Check your analytics software for stats specific to your site.
The biggest takeaway: The world is going mobile and it’s happening at a rapid pace. That means your website has to be mobile-friendly if you want to compete.
Also, the increase in device sizes means it’s important for your website to be responsive, instead of just having one fixed size for mobile.
5. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.
Even though this stat was pulled from 2016, this still rings true today. Quality content has consistently been a factor towards gaining traffic and ranking for your site/page, so it’s probably one thing we can expect to remain the same for the foreseeable future.
Focus on quality over quantity. This will help your persona perceive your site as valuable to them… eventually driving them back. This also will help competitors or others in your industry to see your site as valuable, and make them want to link back to your site.
Before publishing, share your work with others in the industry or with your customers to ensure you’re spending time on valuable content.